Brand Discovery Questionnaire

Basic Information

Let’s start with who you are.

Your name

Email address

Company name

Company Overview

Help us understand what drives your business.

Do you have a mission statement?

Yes

No

What is your mission statement?

What products or services do you provide?

Where do you see your business in 3 years?

What are your short-term and long-term goals?

Top 3 challenges for your business today

What is your value proposition?

You’re in an elevator with your ideal client — you have 60 seconds. What do you say?

What tools or applications do you use today? (and for what)

Industry & Competition

Understanding your landscape helps us position you.

Top 5 things we should know about your industry

Who are your main competitors? (include URLs if possible)

What do you do better than the competition?

Why should someone choose you over a competitor?

Target Audience

Who are you trying to reach?

Describe your ideal client

What are their goals, dreams, and aspirations?

What are their biggest pain points?

Client demographics (Age, Occupation, Location, Education)

How are clients currently finding you? (Website, Social, Referrals, Ads...)

Brand Foundations

The soul of your brand — story, identity, values.

Do you have a finalized brand name?

What’s the story behind your business? What’s your “Why”?

What do you LIKE about your current brand identity?

What DON’T you like about your current brand identity?

Five words that represent your brand

Adjectives you WANT people to associate with your brand

Adjectives you do NOT want associated with your brand

Three messages your brand needs to communicate

Brand Personality Spectrum

Drag each slider to define where your brand sits. The bird illustrations show the extremes of each trait.

Feminine

Balanced

Masculine

Young

Balanced

Mature

Luxury

Balanced

Economical

Modern

Balanced

Classic

Playful

Balanced

Serious

Loud

Balanced

Quiet

Simple

Balanced

Complex

Subtle

Balanced

Obvious

Organic

Balanced

Geometric

Brand Attributes

Colours, inspiration, and the brands you admire.

Brands you look up to (and why)

Colours that represent your brand

Colours you want to AVOID

Words to describe your desired brand image

Emotions you want your brand to evoke

Abstract Brand Personality

If your brand were a person...

How would you describe your brand to a friend?

How would you describe its style?

What other brands would be its friends?

Where would your brand hang out?

Age range?

What car would your brand be?

What animal would represent your brand?

Typeface Preference

Choose the typeface classifications that you feel could represent your brand's voice. Click any weight to preview it.

Let’s build your brand together

Basic Information

Company Overview

Industry & Competition

Target Audience

Brand Foundations

Brand Personality Spectrum

Brand Attributes

Abstract Brand Personality

Design Preferences

Typeface Preference

Your Brand Personality Profile

Selected Typefaces

Thank you!